Why you MUST make a good first impression with your Airbnb property

Let’s say that someone’s applied to stay at your property and fully paid up for the trip – it’s smooth sailing from there, right? Wrong. The fact of the matter is that first impressions really do count for everything when it comes to Airbnb. This is why you need to make sure that your place is looking pristine and in-line with what guests are expecting when they book. If you can’t ensure this, it’s likely those bad reviews will start flooding in. Here’s why a good first impression can make all the difference.


Negativity is a slippery slope. For instance, if guests find one thing that’s not up to scratch with your property then they’ll probably be expecting others to crop up. You really don’t want new arrivals suspecting that you’ve cut corners because they’ll find it difficult to relax in your place from day one. This type of atmosphere is the kind that leads to a bad rating.


The start of the trip is usually the most stressful. Guests can be tired from travelling or frustrated by the thought of unpacking. The last thing you want to do is give them a reason to complain that the property isn’t satisfactory, such as if it’s unclean or lacking essentials. Having to reach out to the host is just another task that guests could do without as they look forward to settling into the place.


A lot of people review their trips in chronological order. Therefore, you don’t want the first sentence to read ‘we arrived to find that the bedding hadn’t been changed’. Even if the review goes on to explain that you reacted to this immediately and apologised profusely, potential guests might not bother to read the rest of the review when considering your property. This can then have an impact on your future bookings.

There’s help!

Luckily, you can ensure that you create the most fabulous first impression if you use holiday home management company ETA Home. Our Cape Town-based Airbnb management service will give you peace of mind that guests find your property faultless and are happy to leave great reviews.

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